INFORMATION SYSTEM STRATEGIC PLANNING USING FRAMEWORK WARD AND PEPPARD IN PHARMACEUTICAL COMPANY

Competition throughout the business world is currently very tight and also development of information technology fast by requiring companies to have new innovations creations use all which can certainly maintain market consumers they have, then each industry must formulate strategic plans so that policies taken be effective efficient, not only planning in general field, but field systems greatly influences sustainability a company's success. Information are an important part company support performance. Of course, pharmaceutical always try improve their ability compete utilizing existing technology. To achieve this goal, has strategically designed help make good System plan, system plan needed optimize role organizational increase value competitive create advantage. This research was conducted sales describe Ward Peppard methodology.